Sans Frontiere Marketing has won a thee-year marketing contract with the South of England Agricultural Society and has quickly set to work on a creative, innovative and cost-effective  marketing campaign for 2013.

The Society is embarking on a period of change and rejuvenation and chose this Sussex marketing agency as a key partner to help achieve its aims.

The creative teams at Sans Frontiere have created a series of fresher, more current and relevant visual identities for the four seasonal shows, and there is now far greater visual synergy between them.

Sans Frontiere’s marketing strategists, including Audrey Evans, CEO, impressed the Society with their innovative proposals to help boost income for the Society, better promote the commercial venue hire facilities, and maximise the business potential of all the Shows.

Press and magazine advertisements, leaflets and posters have been designed by Sans Frontiere to appeal to new younger family audiences whilst still appealing to the Shows’ loyal, long standing visitors. Newsletters have been completely revamped with a more contemporary design and persuasive messages that prompt early ticket purchases and membership sign-up.

A media schedule that is affordable yet wide-reaching has been devised, utilising Sans Frontiere’s superb media contacts in the South East region across press, radio and television.

A brand new website that delivers excellent functionality together with contemporary design and effective SEO will be launched by Sans Frontiere in the spring.

Future projects for the Agricultural Society will include environmental and sustainable energy aspects, areas in which Sans Frontiere also has marketing expertise.

The agency is thrilled to be working with this prestigious Sussex organisation and shares the Society’s vision for a vibrant future.

If your business needs an injection of new marketing ideas, please call Audrey or Kate on 01273 487800.

Whether it’s the ever rising prices, the ongoing debate over sources, or the need for greater energy efficiency, the topic of energy is rarely out of the media these days.

It’s also a sector that the Sans Frontiere team has worked in for over fifteen years, gaining along the way an in-depth knowledge and understanding of the intricacies and controversies surrounding energy as we market and promote our clients, their services and products.

A case in point is the recent reception that we organised for our client Zenex Technologies at the House of Commons. The event was held in support of John Hemming MP’s Family Justice (Transparency, Accountability and Cost of Living) Bill on the eve of the second reading of the Bill.

Sans Frontiere began by identifying the target audience for this event which included industry experts, MPs and the energy media. To encourage their attendance, Sans Frontiere designed an unmissable, visually striking e-invitation to the event with a link to an impassioned letter from Zenex MD Chris Farrell, inventor of the GasSaver energy saving device. A database was then created of the list of invitees. Next came the website landing page design and build and then the e-shot campaign was carried out. In the week running up to the reception, the team managed the attendance list and were present on the evening itself to welcome the many guests and organise the run of events. Post event, an informative press release was swiftly distributed to the heating and energy press with photos of the evening’s event.

The success of the e-campaign was evident with the room full to bursting and Greg Barker, Minister of State for Energy and Climate Change, John Hemming MP, fellow MPs and key figures in the energy industry all present to show their support both for the Bill and the use of Passive Flue Gas Heat Recovery (PFGHR) technology as a means of achieving lower fuel bills without public subsidy, decarbonisation, and an end to fuel poverty.

What’s more, the event was so popular that the guests stayed till the last possible minute!

The press release also hit its mark with the reception immediately making headline news that week in the online press with print coverage following later.

The resounding success of the reception underlined its importance in highlighting the need to address winter fuel bills for householders and help remove those affected from fuel poverty.

It’s something that Sans Frontiere also believes passionately in and we were delighted to have had a hand in taking it so effectively to the House.

Sans Frontiere’s corporate visual identity and infographics for the Centre for Low Carbon Futures.

Sans Frontiere is delighted to be working with The Centre for Low Carbon Futures (CLCF), a multidisciplinary research organisation based at York Science Park focusing on sustainability for competitive advantage. Founded by the universities of Leeds, Sheffield, Hull and York and part-funded by the UK Governmental Department for Energy and Climate Change and the Foreign Commonwealth Office, CLCF’s main focus to date has been on energy use and carbon reduction in the EU, China, India, Japan and South America. Recent projects include carbon capture and utilisation and improved breeding of crops.

Sans Frontiere was first approached by CLCF to design infographics to illustrate an insightful report into the possible impacts of drought across Asia on the production of wheat and maize in a 20-year time frame. The challenge was to present the statistics in an intelligent design that would be immediately comprehensible without overly simplifying the subject matter.

Following the success of this initial project, our second brief was to create a corporate visual identity and brand guidelines for the Ten Climate Change Cities programme. This latest initiative from CLCF has been established to help cities around the world – from Lima to Tokyo, Wuhan to Leeds – understand and exploit the opportunities associated with the transition to a low carbon, climate resilient economy.

Sans Frontiere’s creative team set to work to produce a bold, powerful and international visual identity that would best encompass the main brand. The strong and contemporary design evokes both the city, through the generic shape of a building in the shape of the number ‘1’, and climate change, with the ‘0’ recalling the sun.

Each city has its own individual sub brand, with an urban skyline depicted in a colour chosen from its city flag.

The new corporate visual identity was warmly welcomed by the International Environment Congress in Bogota earlier this month when they were presented by Jon Price, Centre for Low Carbon Futures’ Chief Executive.

The team at Sans Frontiere is well versed in marketing companies and products within the energy sector. We have been acting as full service marketing agency for one of Europe’s top three manufacturers of low carbon and energy efficient heating for some 15 years, responsible for all aspects of marketing including media buying and ad concepts to writing technical articles and copywriting. In addition, we work with individual entrepreneurs to promote their inventions through blogs and social media. We also employ our marketing expertise to assist clients in lobbying Parliament for changes in legislation and regulations concerning energy use, producing pertinent and impactful presentations, promoting the cause through e-shots to a carefully selected database, and event organisation. Our experience within this sector extends to designing websites that are clear and easily navigable and creating similarly informative brochures to assist in marketing energy management tools.

If you think we could help you market your product and organisation, why not email kate@sansfrontiere.co.uk.

Click here to download the Brandguide 2012

What better way to get your company/brand noticed than driving around student central in an iconic VW Camper, fully wrapped and looking fresh!

This is exactly what renowned events company Rough Hill is doing for freshers’ week in Manchester and Leeds over the coming week – with a little help from Sans Frontiere of course!

As part of our experiential marketing offering, we supplied and delivered a fully wrapped VW Camper to Manchester, ready to embark on her journey around town promoting local student club nights and events. And if we do say so ourselves, she looks great!

If you are interested in using a promotional vehicle for your next campaign, get in touch. Contact donna@sansfrontiere.co.uk

It’s one of the simplest ways to attract customers and build business – offer cash prizes and free stuff! This is what digital marketing agency Sans Frontiere has done for global pump manufacturer Wilo by creating online game WiloWin to drive sales to coincide with imminent new European regulations.

The campaign is fully supported by posters, counter top dispensers and leaflets for the merchants selling Wilo pumps, plus an eshot, Twitter and Facebook activity.

1 January 2013 is an important date for the pump industry: a new European directive will eradicate old energy-guzzling pumps and installers must comply by choosing new energy-efficient pumps for their customers instead. This represents a highly valuable and unmissable opportunity for Wilo to drive sales of its new high efficiency pumps.

We suggested an “everyone wins” online game to attract as many people as possible and the idea of WiloWin.co.uk began to take shape.

The tag line “Take a Break” was chosen to reflect the key message that the client wanted to convey – that Wilo pumps are so quick and easy to fit that installers will have time to take a tea break and have a cuppa! To encourage as many installers as possible to choose a Wilo pump above other products, everyone who visits the WiloWin.co.uk website to register the serial number of their purchased pump receives a free £5 Costa Gift Card – reflecting the “have a cuppa” theme of the game. In addition, they have a chance to win a cash prize of up to £180.

Echoing the simple red button controls of the pumps, players click a red button to enter the competition and go to a screen of animated coffee cups filling up either with coffee beans or money, all complete with the attractive sound of jingling coins.

In an increasingly competitive arena where manufacturers are working doubly hard to produce energy efficient products that meet strict regulations, original marketing tools are crucial. But they don’t need to be complicated. A quick, easy online game accompanied by a comprehensive marketing strategy has proved to be spot on for catching the attention of the busy installer target market.