The brief

Harley Street based Advanced Vision Care (AVC) is one of the UK’s most prestigious eye clinics. Its internationally renowned surgeons employ the latest technologies to carry out laser and other corrective eye treatments. Sans Frontiere’s brief is to raise awareness of the clinic and the life-enhancing treatments it offers.

Our response

Sans Frontiere reaches out to AVC’s target audience during their visit to the opticians when they are most receptive. Sans Frontiere runs strategically placed co-operative advertising campaigns on behalf of AVC through a national network of opticians, in addition to providing eye-catching front-of-house marketing support material. Sans Frontiere also carries out AVC’s local and national media buying activity.

Sans Frontiere produces brochures and leaflets to raise awareness of AVC and the various corrective eye treatments it offers. In addition, Sans Frontiere has conducted several PR campaigns in the national and specialist media, most notably securing a full page of editorial in the Daily Mail for AVC’s implantable contact lens procedure.

Mr C.T. Pillai, Medical Director, Advanced Vision Care:
“You guys have achieved in such a short time where others have struggled. Well done and congratulations… your hard work has produced huge rewards.”