The brief

Calorex is the UK’s leading manufacturer and supplier of ground source and air source heat pumps. The company approached Sans Frontiere for help in increasing its profile in the domestic heating market.

Our Response

To give the Calorex brand a more contemporary image, Sans Frontiere created a new brand identity to be incorporated into all marketing material.

With this in place, Sans Frontiere set to increasing awareness of the organisation through a strategically designed and written series of advertisements that succeeded in promoting Calorex to the targeted audiences. These incorporated three key messages: a general brand message, an environmental message and a specific installer message.

To support the advertising, Sans Frontiere ran a simultaneous PR campaign, securing meaningful coverage through precisely targeted articles and case studies in identified media publications.

The timely profile raising of Calorex, its products and its services has coincided with an increase in public demand for renewable heating technologies, delivering the company greater commercial opportunities.