The brief
LWW Medical Booklet Range
Lippincott Williams & Wilkins (LWW) is a leading international publisher of professional health information for physicians, nurses, specialized clinicians and students. LWW provides essential information for all types of healthcare professionals in a variety of formats including textbooks, journals and CD-ROM . LWW currently sells more than 3,000 titles across over 100 disciplines.
LWW approached Sans Frontiere for help with their 2010/2011 direct mail campaign across a number of disciplines, to introduce their range of titles to a dedicated medical database and raise awareness of the brand and the products it offers.
Our response
Sans Frontiere has helped LWW to ensure that they have a consistent brand identity across all their direct mail materials by recreating a portfolio brochure for each discipline. The quality of the design will ensure that the materials are kept as reference material and will help deliver a good ROI on the campaign through the volume of sales produced in 2011.
