The brief

Medem is a British manufacturer of gas safety panels for the building industry and wished to raise its profile amongst engineers and installers, confirming its position as a market leader. Sans Frontiere were introduced to the Medem MD at a prestigious energy-industry event, an area of specialism for our team.

Our response

Sans Frontiere wrote and designed a suite of advertisements which convey the exceptional quality of Medem’s product range and the offering of excellent technical support. Bold, black backgrounds show off the product photography and yellow branding, and the imagery is high-tech and contemporary, also appearing on a corporate brochure.
A media schedule of relevant industry titles was proposed by Sans Frontiere, including the negotiation of preferential rates on magazine cover space and sponsorships. Sans Frontiere secured significant media coverage of Medem in eight industry journals in 2010, authored by our specialist writers.

A prestigious industry event was organised by Sans Frontiere for Medem, where clients and the media were invited to The Imperial War Museum in Manchester for a seminar and lunch.

A good online presence is crucial to any business. www.medem.co.uk was totally relaunched by Sans Frontiere in April 2010, with a design that complements the overall creative concept and attracts 800 visitors a month. The Search Engine Optimisation activities delivered by Sans Frontiere’s in-house web team have ensured high rankings on Google and valuable sales leads.

Chris Dearden, Managing Director, Medem UK:
“My personal view is that in a downturn you need to shout louder than your competition and from a higher roof in order to be heard further away. That’s why you see the Medem brand in lots of publications and will continue to do so. The result of our investment in advertising and marketing has been a 70% increase in quotes over last year and a substantial rise in orders.”