The brief

The Open University provides high quality and flexible university education for all. Sans Frontiere was approached by the OU to work as its regional media expert in the South East, carrying out media planning and buying for targeted campaigns.

Our response

Sans Frontiere has developed a number of campaigns to promote the OU and its wide range of courses to potential students throughout the South East.

We have produced promotional leaflets and organised distribution campaigns and on-the-ground recruitment days. We have also developed a cost effective press and radio strategy to attract potential students to various open days. In addition we have run inserts in newspapers and magazines, including the Business News supplement in the Daily Mail.