The brief

Optima Energy Management is a leading software provider used by energy managers, professional energy bureaus and consultants across a wide variety of industries. Optima Energy makes the process of managing energy easier by providing better and more secure access to data and powerful analysis tools in a robust and totally scalable enterprise class platform.

Optima Energy tasked Sans Frontiere with helping them grow their business and raising their profile with energy managers and financial decision makers across a variety of target markets.

Our response

Sans Frontiere recommended a brand overhaul including updating the logo, website and marketing materials and supporting this with an integrated marketing strategy for 2011.

Sans Frontiere has produced a new informative and user friendly website fully incorporating all areas of social media for both new and existing clients of Optima Energy. The new website design will be supported through a number of marketing materials which will utilise the same innovative theme including: brochures, exhibition stands and e-mail marketing campaigns.

Sans Frontiere will also be proposing a relevant media schedule for 2011 and producing a PR campaign to secure media coverage both nationally in consumer press and across relevant industry mediums.