The brief

Roger’s Ceramics is a family-run specialist tile retailer with showrooms across Sussex and Kent. With fierce competition from national warehouses, a distinctive identity was needed to show the customer their points of difference and superior quality.

Our response

For ten years, Sans Frontiere has supported the MD with expert advice on their optimum marketing strategy. Rebranding was the first task on the list, and our in-house design studio presented a range of creative concepts for discussion.

Once a strong brand was in place, Sans Frontiere created persuasive press advertising campaigns, showroom signage and customer communications.

We take pride in our media buying abilities; Sans Frontiere has access to far lower rates on advertising space, and have consequently delivered to Roger’s many cost-effective campaigns. The Sans Frontiere team has been extra resourceful in the tough economic climate.

Radio has been a particularly effective advertising medium for Roger’s and Sans Frontiere has produced the advertisements, including script and jingle creation, and negotiated preferential rates from our local radio station partners.

Sans Frontiere also recommended key sites with high footfalls for billboards, and created the eye-catching large-scale poster designs with bold headlines.

Tony Rogers, Managing Director, Roger’s Ceramics:
“I have been using Sans Frontiere for many years in good and difficult times. They have always been helpful and professional in all my dealings with them. They have been good at keeping to a budget and always coming up with good new ideas for our advertising. It has been a pleasure to work with them.”