It’s been a whirlwind few weeks at the Sans Frontiere offices as we have worked with our client Remeha Commercial to prepare for M&E – The Building Services Event at London Olympia.
This was more than an exhibition for Remeha Commercial – it was also the stage for the launch of the Quinta Eco Plus, the company’s revolutionary new heating system delivering 15% energy savings that has brought huge interest from the heating industry at large.
Remeha launch items
As Remeha Commercial’s long-standing full service marketing agency, Sans Frontiere was tasked with designing a brand new stand, new promotional product literature, producing not one but three videos, organising a press launch and supporting the Remeha sales team by inviting new and existing clients to the Remeha Commercial stand.
‘The stand to visit’, ‘stunning’, ‘we love the videos’, ‘very impressed’ – these were just some of the reactions we heard. The clear branding and colours of Remeha Commercial were cleverly adapted to create probably the most memorable stand of the exhibition. Visible from every corner of the hall, the Remeha Commercial logo encircled examples of recent prestigious projects, from historic Berkeley Castle to the Duchy of Cornwall Nursery. On ground level, the heating systems themselves were positioned against a creatively designed, light-backed set that illustrated the many locations where the boilers have been installed and the features and benefits of each product.
As star attraction, the Quinta Eco Plus took pride of place on the stand. To complete the campaign, Sans Frontiere organised a hugely successful press call on the first day. The presentation from Remeha Commercial MD Mark Northcott and Independent Technology Advisor Chris Farrell was so interesting that our journalist friends were keen to take us up on the opportunity to interview both after the presentation. To maximise the promotion of the Quinta Eco Plus and reach as many visitors as possible, we also arranged for Chris Farrell to deliver a seminar on energy efficiencies on the second day of the show.
Throughout the two days of M&E, interested businesses crowded onto the stand to learn more about the Remeha products and how they could help them make energy savings.
At Sans Frontiere we like to think that we more than meet our clients’ expectations and our creative team, marketers and PRs were more than happy to go the extra mile on this project to produce these outstanding results.
All this was made even more worthwhile when we received the following satisfied comments:
‘I just wanted to drop you a line to say thank you for all your hard work towards the exhibition.
The press launch looked great, the stand looked great, the literature looked great, the videos looked great, both days made us look great and you two looked great!
Seriously best one to date, well done and thanks.’
Mark Northcott, MD Remeha Commercial.
‘Just thought it was worth commenting that I think the work done on all of this by yourselves is excellent! Presentation, content, communication – it all seems just right’
Bill Kelly, Zenex Energy
