Sans Frontiere has been working with Eyesite for over a decade to market this independent optical company with branches in Brighton, Oxford, Reading and Winchester. Recently our digital marketing team has been making the most of social media to effectively promote the brand and respond to daily developments.
Eyesite Digital News
For example last month, Essilor launched a fantastic new anti-fog spectacle lens coating called Optifog, which is available from Eyesite. That day, Optifog was discussed on BBC Radio 2 and in the Daily Mail. We sprang into action, spreading the news article out via Twitter and Facebook while also sending Eyesite press releases to local print and radio outlets in the areas in which the company has branches within 48 hours. It was marvellous to see an immediate reaction to developments in the national media that we could capitalise on.
Sans Frontiere then put up a new page on the Eyesite website devoted to Optifog and optimised the text for web searches, successfully driving interested customers to the site. We also sent immediate links to this through social media.
Social media should be an essential component in every brand’s marketing mix nowadays – and it certainly works for Eyesite. To whip up a little excitement before Christmas, the Sans Frontiere team organised an e-shot announcing details of a competition to win a £200 pair of sunglasses. The result was a large spike in website traffic and several hundred entrants into the competition – a great way awareness raising campaign for Eyesite.
If you’re nervous of social media or need a friendly helping hand to get you started, Sans Frontiere can guide you through the various networks just as we have with Eyesite. Working together, we have developed Eyesite’s presence on Twitter, growing the number of followers and interacting with media organizations and popular accounts to give Eyesite a great local reach in the areas where they have branches. We were delighted that @Guide2Oxford retweeted the link to Eyesite’s competition to their 400-odd followers, helping promote Eyesite to a substantial number of new potential customers beyond their existing database.
So, if you’re not doing it all ready, make it your New Year resolution to harness the power of social media to reach a larger digital audience. And if you need any help, you know where to come!
Happy New Year from us all at Sans Frontiere!
