Sans Frontiere social media strategy helps scoop New Energy Awards gong for Zenex MD Chris Farrell

Champagne corks were popping at Sans Frontiere when our client Chris Farrell, MD of Zenex Technologies, deservedly scooped the Entrepreneur of the Year accolade at the New Energy Awards on March 29.

This illustrious event, held at London’s Science Museum, is viewed as the ‘Oscars’ of the renewable energy sector and is designed to highlight the achievements of management teams, companies and initiatives that have made a significant contribution to the cleantech sector within the last twelve months.

Chris came to Sans Frontiere six months ago to harness our proven marketing skills within the energy sector to his unbridled passion to reduce energy waste, combat fuel poverty and improve energy efficiency in homes and the commercial market. His aim was to swiftly raise his profile and that of Zenex Technologies so that the key decision makers in investment for the future could not fail to notice him and his energy-saving innovations.

For a subject that is constantly in the news and at the top of the political agenda, social media was clearly the channel that would achieve this goal in the shortest time possible. Chris was already an active Government lobbyist on climate change and has a wealth of valuable knowledge and technical expertise, so our approach was to establish a high visibility platform for him as blogger ‘The Green Entrepreneur’ (www.thegreenentrepreneur.co.uk). By combining this blog with regular activity on Twitter and LinkedIn, Sans Frontiere swiftly built up a following for both Chris and Zenex from a carefully targeted audience that resulted in attracting the attention of the people who really matter, including MPs and Government ministers.

By propelling Chris into the spotlight of current climate change debate and policy-making decision, this led to increased awareness of the Zenex brand and potential new business leads.

Chris was chosen for the Entrepreneur of the Year Award by a judging panel of sector experts including environmental economist Paul Ekins from University College London, and John Loughhead from the UK Energy Research Centre. They were highly impressed by his vision, creativity and commercial acumen over the past ten years and, in particular, by his development of the GasSaver, a Passive Flue Gas Heat Recovery System (PFGHRS), which significantly improves the efficiency of even the most energy-saving A-rated boilers.