In an increasingly busy marketplace, a website that provides visitors with quick and easy access to precisely what they want and need to know is crucial to keeping ahead of the competition. That’s what Sans Frontiere delivered to UK heating specialist Remeha when we launched a new-look website this month.
“The new look and feel of the site reinforces Remeha’s premium positioning,” said David Cook, Remeha’s UK Sales Director. “Remeha has a very strong and distinctive brand identity across Europe and the UK website has been updated to reflect this. The feedback so far has been extremely positive, as our customers are finding what they want quickly and easily. We are exceedingly proud of the new site and it seems our customers feel the same.”
As a long-standing client of Sans Frontiere, Remeha knew that with our in-depth understanding of today’s energy market and consumers’ dual concerns over rising fuel prices and climate change, we would create a website that was not just technically and visually superior, but precisely relevant on content too. Running parallel with these key aims was the need to adhere firmly to the Remeha brand identity and present a look that would enhance Remeha’s established reputation as one of Europe’s leading heating companies.
Our approach was to create a split interface for the two separate markets for Remeha’s domestic heating products, the homeowner and the installer. We know that, to achieve optimum effectiveness, visitors must be able to see immediately how to find the information they want. Because these two types of customer seek the same products but from very different viewpoints, it was important that the content was tailored accordingly, but under one umbrella.
On the new site installers can quickly find up-to-date product information, aftersales advice and training opportunities, while householders can use the site to find out more about Remeha ranges, energy saving tips, competitions and helpful advice.
Visit the new-look site at www.remehaheating.co.uk. If you’d like advice on how to update or refresh your website, talk to Kate or Audrey on 01273 487800.